software-pricing dept.

An article with a great bit of lateral thinking. Essentially, it deals with the problem of decomposing product prices (software product prices, specifically) to find acceptable prices for 'service options' bundled with the product.

Again, the iMac + Applecare spin is what made it interesting for me...(I'm not buying Applecare)...and the really interesting mapping techniques the author uses to model behaviour for patterns that haven't been studied well (like comparing tech world product price fluctuations to stock market indices).

I hope I understand this article :-).